By Paul Henderson
9th June 2013
today I wanted to write about a topic dear to many peeps’ hearts – Article Marketing.
It’s an immensely worthwhile skill to be able to write the types of articles that people want to read. And submitting your prose to the many great article marketing sites around requires a certain amount of know-how in itself.
So, to get the best out of your creative talents, I’ve written two pieces that I hope will help you along the track. This is the first, so please enjoy …
Article marketing is where you write a quality article, review or report on the subject of your choice, then submit it to an article directory for public viewing online.
Even if you’ve heard of article marketing before, maybe even tried it, there’ll be tons of information here that I guarantee you haven’t seen and tried yet, so please keep reading.
Submitting well written and interesting articles is one of the most tried and tested ways of driving free traffic to your website or squeeze page ever. People by the million search these directories looking for information. When they find what they want, they may just read the article, or they may follow the included links back to your website.
Or they may want to copy the entire article, your links included, and re-publish it somewhere else – which they are perfectly entitled to do at no cost to them. This is exactly what an Article Directory is for. It’s your key to making your stuff go viral.
There are many Article Directories around, and we’ll be using a few of them. Firstly though, we’ll be dealing just with Ezine Articles.com because they’re the biggest, most trusted, and they have an excellent reputation because of the high standard they rigorously enforce. And if you use them correctly they can be pure gold to you.
Your First 10 Articles
When you first sign up with them, you’ll be allowed to submit 10 articles only. It will take them from 4 to 7 days typically to either approve or reject an article after you submit it. If they reject it, they’ll give you a clue, though not the exact reason, as to why. You then correct it, re-submit it and wait again. Eventually it will be approved, and after you have 10 accepted submissions, your account is halted and their staff will look over your work and will do one of two things.
You’ll either be upgraded to Basic Plus status, which allows you to submit another 25 articles with the same old lengthy approval delays. Or they’ll upgrade you to Platinum Author status. This is the level you want to reach.
Platinum Author Status
The big deal about Platinum Author status is that you get unlimited further submissions, and your articles take typically just 1 – 2 days for approval. In addition, it’s been hinted that they are more lenient with Platinum Authors, meaning that they won’t reject your articles so much due to minor technical issues, as they do with more junior level authors. It’s just all round easier !
If you haven’t already reached this level, I want you to get to Platinum Author level really quickly. Do this and it will stand you in good stead for what we have planned for you.
Choose 10 Subjects
So, choose 10 subjects – any subjects that you know something about. They don’t have to be in any way related to your niche. What you’re going to do is write 10 articles of about 400 to 500 words each on these 10 subjects. Just pay attention to their editorial guidelines and write them honestly and as well as you can, and you’ll be fine. You can knock the whole lot out in a day if you get going on it.
Submit them, and in 4 – 7 days they’ll be approved or rejected or a combination of both. When I did this a couple of years ago, I was lucky enough to just need minor changes to one article, so it was a very easy task for me, and took just two days to complete the work, even with the re-write.
So, a week later and now you’re a fully fledged Platinum Author. What now?
Writing Real Articles – The Fun Starts
As a guideline, you want to be aiming for unique, high quality content of about 400 – 500 words in the main body, followed by a ‘resource box’ of about 100 words. If you’re new to this, a ‘resource box’ is just like a paragraph or two that they ask you to place AFTER the article body, where you’re allowed the chance to sell yourself. This is the only place you’re allowed to put links, – which are not allowed in the article body. If you do, it’ll just get rejected til you remove them.
In terms of the content that you write, you want to work on really impressing the reader with your knowledge. You should consider the article body, your ‘give’ – where you don’t pitch or try to sell, but just offer pure content of the highest quality.
The resource box, on the other hand, is your ‘take’, and this is where you are allowed to discretely ‘sell’ yourself to readers. You may place two links to your site in this box, – I’ll show you how to construct these shortly.
The better quality you offer, the more people will read it, the more clicks it will get, and the better chance it will have of being ‘borrowed’ for someone else’s publication. When they do this, they must leave the whole article intact, including the resource box, so your links stay put.
This is what you want, as all of those new readers will also get a chance to see and like your article, and click on the link to your website.
Multiple Articles – One Topic
It’s a really good idea to write several articles on the same topic, all with links back to the one squeeze page. Actually it’s been said that as many as 50 articles can be very effective. This may seem difficult at first, but you want free traffic, and in no time at all you’ll be churning out articles 5 – 10 a day, minimum. Heck, I did all my first 10 in less than 2 days, and that was with little prior practice. Ideally, you should continue to write an article or two for submission regularly, just to keep your online content fresh and updated.
The main challenge is going to be getting ideas for things to write about. A great way of giving yourself almost unlimited ideas is to use the Google Keyword Tool and see what Keyword suggestions it comes up with when you type in your main niche keyword. This will give you hundreds if not thousands of ideas. And you can always rehash content from some of your other articles into new ones. All that an article needs is to be able to be considered unique and of good quality on it’s own merit. Simple.
So you submit multiple articles to EzineArticles and wait for the traffic to start.
And it will, don’t worry.
In Part 2 of this series about Article Marketing, I’m going to talk about your Resource Box and how to use it properly. Until next time then.
And that’s all there is to it folks. If you liked it, please share on your social media, and/or leave a comment below. It’s a long one I know, so thanks to all those who stayed til the end.