List Building Basics – Part 2
Here, as promised if not exactly on time, is the much awaited second part of my List Building Basics epistle.
But before I continue, has anyone else been watching Vatican TV3 where the College of Cardinals has the task of selecting a new Pope.
Anyone else watching that on TV?
No! OMG – don’t tell me it’s just me – wtf.
Anyway, it seems that at the last Pope change-over, they were right on the verge of choosing an Italian guy called Sicola.
But they decided on someone else at the last minute cos they just didn’t think Pope Sicola sounded right!
Pope Sicola – get it – lol. It’s a joke. (P E P S I C O L A).
Now where were we? Ah yes – List Building …
If you read Part 1 of this List Building saga (CLICK HERE TO READ) you might remember I began by describing exactly why you need to get your prospect over your ‘credibility gap’ if he’s ever going to buy stuff from you.
Remember, we said that since he’s never heard of you before, he doesn’t KNOW you, he doesn’t LIKE you, and he sure as eggs doesn’t TRUST you.
So he’s not likely to start anytime soon. Nor will he ever, until you give him good reason to.
We explained that the good reason was going to be provided by you offering him great quality, immensely helpful advice which would probably take the form of a free gift such as an ebook. (But it could be anything really, podcast, video course etc – you get the picture).
In this way, you’ll slowly but surely build stepping stones over that gap from him to you, so he doesn’t get his feet wet along the way 🙂
Crossing Credibility Gap
So this is the mechanism that will get your visitor over to your side of ‘Credibility Gap’.
And in time, if you’ve done it right, your visitor will come to KNOW you, LIKE you, TRUST you….. and very soon will BUY from you.
Heck, he may even start to look forward to your amazing content. A bit like my readers do mine – lol
What to Provide Them?
Now if your task is to provide your visitors with information that is going to be super-useful to them, it follows that you need to know how to find people in that niche, and what exact problems they have.
We’ll deal with that in more detail in Part 3 (Click Here to Read).
Then, you’ll simply ‘bait’ them, to get them over to your side.
To do this successfully, when you communicate with your list, you should endeavor at all times to do the following 3 things:
- Educate them regarding their challenges and issues.
- Get them excited and enthusiastic about the answers you provide. You’ll then use their innate excitement as momentum, sort of kinetic energy, when you introduce ‘sales’ messages that will encourage them to buy from you.
- Finally, you should encourage them to ‘trust’ you and to build up a relationship with you.
Remember, – this whole point of this process is……
This is what Internet Marketers mean when they say….
“The Money is in The List”
But at the start, it’s critical you forget all about the money, and concentrate 110% on getting your stepping stones cemented into place.
One final point…
When you talk with your visitors, be sure you really “TALK” with them.
I mean talk personally – as if you were talking with friends when you have coffee together (probs best leave out the ‘F-bombs’ though, lol).
Who here has ever read a letter that goes like……
“Should you require further information regarding this opportunity, please don’t hesitate to call the above mentioned number”
I mean, who wants to read that sort of rubbish.
When I see crap like that, I just switch off – I don’t know about you.
If you write as though you actually like the person on the other end, that will help.
And you really really should like them, – because very soon you’re going to be wanting them to hand over their hard earned dough – haha.
So yes, like them, – like them a lot. In fact treat them like royalty!
To quickly recap …
- Communicate personally and well.
- Be sure to educate, excite, encourage and enthuse.
- Always give immense value
- Understand that it’s about how well you get your personality across.
- The more effectively you do this, the more money you’ll eventually make.
Recently I reviewed a product that can help with those first steps and build real solid stepping stones for your customers. It works too since I use it on a daily basis to generate commissions.
OK, – should you require further information about any of the aforementioned tripe, please send a stamped self addressed envelope containing as many bank notes as you can squeeze into it, and any other valuables you want me to have, Box 101, Lagos, Nigeria.
Thanks for reading folks.
If you enjoyed this post then please consider ‘liking it’ or sharing it on Facetube, Twatter etc, – using the buttons below and above the post.
And please leave a (polite) comment if you feel so inclined. God knows, I need all the help I can get lol. Thanks very much!